1. Perceivable
2. Operable
3. Understandable
4. Robust
5. Legal & Process
Understanding ADA Web Compliance
The Americans with Disabilities Act (ADA) was signed into law in 1990 to prohibit discrimination against people with disabilities in all areas of public life. While the original text did not mention websites, federal courts — starting with the landmark Robles v. Domino's Pizza (2019) — have consistently ruled that websites of public accommodations must be accessible. In 2024, the Department of Justice published a final rule under Title II requiring state and local government websites to meet WCAG 2.1 Level AA — and courts have applied the same standard to private businesses under Title III.
This means that if your business has a physical location open to the public, or if you offer goods and services online, your website is almost certainly covered by the ADA. The technical standard courts reference is WCAG 2.1 Level AA (with WCAG 2.2 as the current recommended version). This checklist covers WCAG 2.2 Level AA, which is a superset of 2.1 AA.
The Lawsuit Landscape
ADA web accessibility lawsuits have grown sharply over the past five years. In 2025, over 8,600 lawsuits were filed in the United States alone — a 12% increase over 2024. The most targeted industries are e-commerce, food service, banking, travel, and healthcare. The average settlement is $25,000–$75,000, with some cases reaching into the hundreds of thousands.
The plaintiffs' bar has become highly sophisticated. Law firms use automated scanning tools to identify non-compliant websites at scale, then file serial demand letters. The economics are straightforward: most businesses settle quickly because litigation costs exceed settlement amounts. Having a demonstrably accessible website — and evidence of ongoing monitoring — is your best legal defence.
What the Law Requires
There is no single ADA standard for private-sector websites. However, courts and the DOJ have coalesced around WCAG 2.1 Level AA as the de facto benchmark. Key requirements include:
- All images must have descriptive alternative text
- All video content must have synchronised captions
- Colour contrast must meet minimum ratios (4.5:1 for normal text, 3:1 for large text)
- All functionality must be accessible via keyboard
- Forms must have proper labels and error messages
- Dynamic content must be announced to screen readers
- The site must be navigable and usable with assistive technology
For state and local government websites (Title II), the DOJ's 2024 rule explicitly requires WCAG 2.1 AA, with compliance deadlines based on population size. Private businesses should treat this as the floor, not the ceiling.
Most Common ADA Violations
Based on analysis of thousands of Accesseon scans and the WebAIM Million report, the most frequently cited WCAG violations in ADA lawsuits are:
- Low colour contrast (81% of sites) — SC 1.4.3
- Missing alt text on images (54% of sites) — SC 1.1.1
- Missing form input labels (48% of sites) — SC 1.3.1, 3.3.2
- Empty links / empty buttons (44% of sites) — SC 2.4.4, 4.1.2
- Missing document language (17% of sites) — SC 3.1.1
These five violations alone account for the vast majority of automated findings. Fixing them is the highest-impact first step toward ADA compliance.
How to Start
The most effective approach to ADA compliance is a three-step process:
- Automated scan — Run a free Accesseon scan to identify the most common violations. Automated tools catch approximately 30-40% of WCAG issues, including the top 5 violations listed above.
- Manual review — Test your site with a keyboard (Tab through every page) and a screen reader (NVDA on Windows, VoiceOver on Mac). Focus on forms, navigation, and dynamic content like modals and toast notifications.
- Ongoing monitoring — Accessibility is not a one-time fix. New content, design changes, and third-party widget updates can introduce regressions. Schedule regular scans and include accessibility in your QA process.
Use the checklist above to track your progress. Check off each item as you verify it on your site. When every box is checked, you have strong evidence of good-faith compliance — the most important factor in defending against an ADA claim.